To be successful with your online business, whether you are selling
your own product, services or are selling for other merchants as an
affiliate, you need a Web site that focuses on that subject alone.
The site must be easy to build, maintenance-free, low cost,
credible, and a powerful traffic-builder and customer-converter.
Having the right tools or product alone will not insure the success
of your website. There are many factors to be considered when
designing your site. And unfortunately, most of these are usually
ignored by Internet business owners. Here are eight simple steps
to enhance your site and make it profitable.
1. Build It for Speed
There is no denying that in this day and age that people are in a
hurry. You have between 10 and 30 seconds to capture your
potential customer's attention. To minimize your load time, keep
graphics small. Compress them where possible. Use flashy
sparingly and only if it is imperative to your presentation.
2. Target your Market
Know who your market is and make certain that your site caters to
their needs. It is critical that your site reflect the values of your
potential customers. Is your market mostly business professionals?
If so, the site must be clean and professional. Is your product
aimed at teenagers and young adults? Then your site could be
more informal and relaxed. The key is to know your market and
build the site to their preferences.
3. Focus the Site
Make certain your web site is focused on the goal of selling your
product or service. If your business offers many products, dedicate
a unique page for each instead of trying to sell them all from one
page. This can easily be accomplished through the utilization of
4. Build Credibility
The most professionally designed site won't sell if your customers
don't believe in you. Become an authority in your chosen niche.
The internet is all about information, not just marketing. People go
to the internet to find information on a particular subject.
Providing clear concise articles focused on the subject of your site
makes you an expert in your field. Providing a clear privacy
statement is also away to build your credibility. Provide a
prominent link to your privacy statement from every page on the
site as well as from any location that you are asking your visitors
for personal information. Provide legitimate contact information on
line, including your mailing address and phone number. Don't hide
behind a computer!
5. Keep navigation simple
Make site navigation easy and intuitive. Simple and smooth
navigation adds to the convenience of the visitors. Add powerful
search and catalog features. Many times a lot of visitors do not
have the patience to navigate through the whole website to find
what they are looking for.
6. Keep it consistent
Make sure the site is consistent in look, feel and design. Nothing is
more jarring and disturbing to a customer than feeling as if they
have just gone to another site. Keep colors and themes constant
throughout the site.
7. Make your site interactive and personalized
Make your website interactive. Add feedback forms as well as email
forms that allow your prospective customers to ask you any
questions they might have pertaining to a product. Personalization
of your website is another key element that can lead to customer
delight and can increase your sales. Personalization technology
provides you the analytic tools to facilitate cross-selling and up-
selling when the customer is buying online. It would give you an
idea of what products to cross-sell and up-sell. For example, when
a person buys a CD player, a disc cleaner can also be offered.
8. Content is King
Good content sells a product. Ask yourself the following questions.
Does your copy convey the message you wish to get across to
your visitors? Is it compelling? Does it lead your visitor through the
sales process? Have others review, critique and edit your copy to
insure it is delivering the intended message. Always double check
your spelling and grammar.
These eight, simple rules will go a long way toward the
improvement of your website and most importantly, turn visitors
This is a part of an on-going series. Visit www.for-the-record.biz to read more articles about building a better website.
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