The free program, Google Analytics is helpful to any Miva Merchant storeowner who wishes to track valuable statistics related to the traffic of their store. Tracking these stats is invaluable as a merchant because they supply the storeowner with geographic and demographic information, times, traffic patterns and more.
Google Analytics works by posting what is known as the Google Analytics Tracking Code (GATC) to each of their site's pages. The code stays hidden and collects data from visitors and is then sent back to Google in order to be processed. Processing generally takes around an hour although at a maximum it can be a three to four hour procedure.
Furthermore, the GATC installs cookies to the computer of the person visiting the site. This then stores anonymous information about the visitors and customers of your Miva Merchant 5.5 store. Examples of the type of information stored are whether or not the visitor is new or returning to the site, what time they visited and what link they followed in order to get to your store.
The most common referrer link is a search engine but they can also come from keywords in articles, ad banners, email campaigns and many other places on the web.
One problem with the current Google Analytics is that some ad filters and Firefox extensions are able to block the GATC. In turn, some users are not tracked and the data is not 100% accurate. These drawbacks are considered miniscule and most feel they do not affect the overall outcome of Google Analytics results.
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